Under the agreement, which further accelerates the company's growth in Latin America, bplay customers will have access to virtual sports products including the Penalty and Fantasy League Series, Greyhound Racing, Force 1 and Racing.

Improved relationships

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"With so many markets offering exciting opportunities, we are keen to seize every chance to grow there. And we look forward to introducing our products to players in Latin America."

The Gibraltar-based virtual sports provider's portfolio continues to grow in Latin America as its multi-product offering, which includes slot machines, live casino and bingo in addition to virtual sports, expands its audience across the continent.

Also commenting on the new deal, bplay's operations manager, Javier Samel reiterated that in his statement praising Pragmatic Play's "extremely strong multi-product offering".

This further strengthens our relationship with the supplier and we hope to achieve even more together," said Samel.

The power of the Latin alphabet

As mentioned, the latest deal expands on the two companies' January agreement that saw Pragmatic Play become the first content provider for Bplay.com. The new partnership, which the provider described as a "big step" for their LATAM Hub, brought their slots and live casino verticals to the two new operators after a careful selection by publicly traded Argentine company Boldt.

The improvement follows Pragmatic Play's recent agreement with Peruvian operator Doradobet, which also extends the pair's existing commercial agreement to include classic products. Such as Baccarat and Roulette, as well as Mega Wheel and Mega Roulette, the first game inspired by the game show. The gambling operator is adding a new vertical to its gaming lobby after previously using the supplier's award-winning slots portfolio with great success.